Keyloop: Vision Aftersales

Defining the future of automotive retail by creating a unified software suite that seamlessly connects sales, inventory management, and the entire aftersales lifecycle.

Who & How

Role: Lead Product Designer (Vision & Strategy)

Duration: 6 Months

Tools: Figma, Miro, Interactive Prototyping

Team: PMs, Cross-functional Designers, Stakeholders

The Challenge & Research

The Problem: The automotive retail ecosystem was fragmented. Users faced friction when moving between disparate applications for sales, servicing, and inventory, leading to an inefficient car-buying and maintenance journey.

The Insight: By collaborating with cross-functional teams, research uncovered a critical need for ecosystem connectivity. The vision required a "north star" strategy that prioritised seamless data flow between products rather than isolated feature sets.

The Solution & Iteration

The Execution: I designed end-to-end user journeys in Figma that bridged the gap between different internal applications. This included high-fidelity workshop management dashboards and scheduling grids designed for maximum clarity.

Key Feature: Developed a "Vision After-sales" prototype ecosystem, streamlining complex workflows like service plan management, workshop control, and guided check-ins into one cohesive interface.

Leadership & Impact

The Strategy: I partnered with Product Managers to define the roadmap, negotiating feature sets for both the immediate MVP and long-term global scalability.

The Outcome: Delivered a future-forward platform vision that improved cross-application usability and introduced innovative tools that enhanced the overall automotive retail experience for both dealers and customers.